Canon Photography
Camera companies love ‘world’s best’ labels, no matter whether they
truly are ‘world’s best’ or merely biggest, smallest, longest, widest,
quickest, smartest … or whackiest!However, it’s hard to ignore Canon and its description of the
PowerShot SX50 HS as possessing the ‘world’s largest optical zoom range
in a compact camera.’ Simply because, at time of writing, it is!Think of it this way: if you owned a 35mm SLR film camera, wouldn’t
you simply love to clip on a zoom lens that ranged from an enjoyably
wide 24mm to a fearfully long 1200mm? I know I would!But, get real, and theorise about the physical practicality of such a
35mm film lens! It would weigh a ton, stick far out from the camera and
probably constitute a wind hazard! And forget handholding it.In reality, the new Canon Powershot SX50 HS compact weighs just a
little over half a kilo and is no larger than most compacts. Not
pocketable but easy to carry, this new maxi zoom camera looks no larger
than Canon’s first long zoom compact, the SX30 of two years ago.How do they do it? Don’t ask me!
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