Biro Pen
The Biro, or Bic Crystal ballpoint pen, is, to the say the least, a
successful everyday design. Everyday, some 14m are sold worldwide. In
2005, the total sales figure reached, and passed, one hundred billion.
It really is hard to imagine life without these small transparent pens.
There always seems to be at least one lying around my desk/kitchen/top
pocket/dashboard/bag ... although often chewed, cracked and with the
plastic bung at the end of the plastic casing missing.The Bic, or
Biro, is so very familiar that we tend to treat it, if not with
contempt or disdain, then unthinkingly and even brutally. And, yet, for
many people around the world, this is still the best pen, or writing
instrument, they have ever owned. Anyone who has travelled through poor
parts of the world will know just how much the gift of a Biro means to a
child.The proper name of the pen we know so well is the Bic Crystal. Its
design was more or less perfected by Marcel Bich, a French manufacturer
of penholders and pen cases,
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