Credit Cards
There is also a lot of evidence that consumers spend more money when paying with credit cards than when they are spending cash.For example,Drazen Prelec and Duncan Simester reported studies on this topic in a 2001 issue of Marketing Letters In one study,they told that randomly selected participants in the study would be offered the opportunity to purchase tickets to an actual professional basketball game that had just sold out. These tickets were highly desirable.Participants were told either that they would have to pay in cash or that they would have to pay by credit card.They were asked how much they would be willing to pay for these tickets. Those who were told they would have to pay by credit card were willing to pay over twice as much on average as those who were told that they would have to pay by cash.
Credit Cards
Credit Cards
Credit Cards
Credit Cards
Credit Cards
Credit Cards
Credit Cards
Credit Cards
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